Getting the Bugs Out

Nobody's perfect, and for people who run businesses and organizations, trying to get everything done just right can be a real chore.  You can delay things endlessly
trying to get the result you want.  At some point, though, you have to strike a balance, say it's good enough, and launch!

Once you've created the product, service, and marketing to get you going, then you need to start tweaking.  It's an ongoing task, but quite worthwhile in giving you results that improve with time.

Zapping those "Bugs"

I work at a computer software company as my day job.  Once the software is created, there's a long process of finding all the "bugs" -- those pesky little programming errors that cause the software to behave badly -- annoying customers, and even losing their data.  We want as few of these "bugs" as possible in the version the we ship to
customers.

Lately, I've been working on our sample programs, which show people how to write their own programs with our product.  Well, it turned out that on many newer computers, some of these programs didn't work at all.  Imagine how impressed customers would be with the product if they unwrapped it, loaded up a sample program,
and it didn't even work!

It's a lot easier to keep an existing customer than it is to find new customers, so you want to be sure that the customer's first impressions are good, and that you continue to make them happy with the product or service you sell, your customer service, and with follow-up marketing that makes them feel good about you, rather than annoyed.

So How Do You Do It?

So here's three ways to take the platitudes from above, and put them to work for you:

1) Run through it yourself

Put on the hat of your customer.  Take some time to get into the mindset of someone who needs your product or service, and imagine them going through the materials,
buying, and using your product.

2) Ask your customers

Having customer conversations or surveys lets customers know that you care about them and their experience.  Many will be glad to provide feedback on your business.  If they're really happy, you may even get a testimonial out of it.

3) Recruit friends, or hire "secret shoppers"

For some feedback, you need to find someone who will be quite honest and nitpicky with you.  Have them go through your materials, and try ordering something and using it.  Are there glitches?  Fix them as soon as you can!  You don't want any obstacles for people who are ready to buy your product, or who have already bought.

You want people to have a smooth experience.  You may also want them to have a green and ethical experience with your business as well. I challenge you to find three new ways to make that happen for them in the next month.

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