Many businesses will help you with your website and with your marketing, but if you want an effective, ethical, heart-centred website that costs less, you need the following elements: 1. Low-pressure, "Little Spoon" Marketing
For ethical marketing you want to feel good about, you need to stay away from the hard sell, arm-twisting techniques and manipulation. I use a process I like to call "Little Spoon Marketing". Like at the ice cream parlour, you give people a little spoonful of what you offer. If they like it, they come back for more, and larger, offerings. Rather than hooking unsuspecting people into a product they don't really want, you would focus on building long-term relationships with clients, and making them really happy, so they readily recommend your organization. That's worth more than thousands of advertising dollars. 2. A Monthly eNewsletterA visit to a website is usually brief and often quickly forgotten. In conjunction with your free gift offer from above, you'll want to gear your web site to sign visitors up for your e-mail list. You'll also want to sign up for an autoresponder -- a service that follows up with your customers 24 hours a day, and handles broadcast eNewsletters.3. Hosting by an Editable Web Site ServiceYou can pay over $1000 to have your website designed, and it can be difficult to maintain. With an editable web site service, you can choose a web template from a large selection, and change it as you please -- your content will be saved. If you see an edit you need, you can log in from anywhere, and use a program that's right on the website and as easy as a word processor to make your changes. Pages from the Heart specializes in ethical web site marketing with these three elements. So where to now?
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