Article: Lessons from Dr. Seuss

NOTE: This is an excerpt from my free workbook, Your Heart's Treasure - Section A.  Get your free download for more great ideas!

ANOTHER NOTE: If you're wondering what Dr. Seuss book this came from, apparently it wasn't from a book.

    You may be yearning for some more joy in your business, and a more easygoing relationship with customers. But not so fast! “Professionalism” is the tyrant of business, saying that you need to keep a stuffy, starched-shirt image so that people can be confident in your goods or services.

    Luckily, all this stuffiness is hogwash. Children's author Theodore Geisel (a.k.a Dr. Seuss) shares this pearl of wisdom: “be who you are, and say what you feel, because those who mind don't matter, and those who matter don't mind”. So don't be preoccupied with what others may be thinking – they want a glimpse of the real you!

    It's a sea of suits and starched shirts in the business world, yearning for a glimpse of something else. Being yourself can make you stand out from the crowd, and an authentic, heart-centred relationship with customers will attract them to you. If you're not making an authentic, heart-to-heart connection, you're not building the trust that can make real giving and receiving happen. And you're missing out on the personal reward of it as well.

Be distinct, and let people know it!

    Be sure to share such information on your website and other marketing materials as well. People want to know that you're a real human being they are dealing with – they've had their fill of “automated attendants”, and robots in human form!

    Lance (not his real name) was applying for a job at a law firm on Bay St., the financial district in Toronto, Canada. He was putting his resume together, and realized that he had a lot of organizing skills from organizing a queer film festival when he was doing his undergrad. He bristled at the idea of mentioning this up front at a rather conservative law office. But he decided to go ahead.

    They were not only pleased with his organizing skills, they also appreciated adding to the diversity of people in the office. When he was hired, he was also asked to be a part of the diversity committee!

    So don't be afraid to put your foot forward, even if the shoe is bright orange with green polka dots!

Be who you are

    Take some time to embrace who you really are, when you're not hemmed in by others' expectations. What are your hobbies? Quirky habits? Interesting facts? If you were a guest on the TV show “Jeopardy”, what offbeat fact about yourself would you share?

Say what you feel

    If you have strong opinions about something, let them out! Especially if it's something to do with your business that differs from others. This kind of outspokenness makes you stand out.

Those who mind don't matter

    You can have a lot of success in your business with only a few hundred customers. If there's a number of people who don't want to deal with you, that's OK, because usually you only need a small percentage of the population as customers to be successful.

Those who matter don't mind

    If you're hiding who you are from your customers, that doesn't set the tone for a trusting, giving, and receiving relationship. Customers will appreciate knowing what you're about and what you stand for. Standing out from the crowd, and letting yourself sparkle attracts customers to you for your uniqueness. Suddenly, the competition doesn't matter.